Anitta’s Custom Diamond Name Necklace Became a Global Trend in Latin Pop Fashion

As one of the biggest Latin pop stars on the planet, Anitta has always fused music, fashion, and identity into a single, expressive brand. But one moment in particular helped cement her role as a style icon: her appearance on stage and in press shoots wearing a custom diamond “Anitta” nameplate necklace, fully iced in white diamonds.

The necklace became a sensation in Latin America and abroad — leading to a wave of custom jewelry orders that still hasn’t slowed down.

💎 Details: The “Anitta” Name Necklace

• Created by Gabriel The Jeweler (known for Cardi B, Saweetie, and Latin stars)

• Crafted in 14k white gold

• Set with over 12 carats of VS+ round-cut diamonds

• Fully iced nameplate with Cuban-style chain

• Estimated value: $60,000+

🌎 Impact Across Latin Pop and Fashion

Following the debut of her diamond name necklace, Anitta inspired a wave of:

• Custom diamond nameplate necklaces for Latin artists like Karol G, Natti Natasha, and Lali

• Global fans recreating the look with lab-grown stones or gold-plated versions

• A massive rise in “Anitta style” necklace searches on Google and Pinterest

Even NYC’s Diamond District jewelers began offering “Anitta bundles” — full nameplate sets with matching bracelets and rings.

🎤 Jewelry in Music Videos

Anitta consistently showcases jewelry in her visuals — from full bustdown watches to gemstone-studded earrings, chokers, and anklets.
She often mixes luxury brands like Cartier and Chrome Hearts with custom Latin-inspired fine jewelry.

🛍️ What Customers Are Asking For

In recent months, retailers and jewelers have seen demand spike for:

• Personalized diamond name jewelry

• Cuban link iced necklaces

• Custom script fonts with pavé diamonds

• Jewelry that blends Latin culture with modern glam

Anitta’s look continues to influence global trends — especially among Gen Z and Millennial consumers.