J Balvin’s Custom Rainbow Rolex and Grillz Collab with Maluma Lit Up Latin Music Fashion

J Balvin, the reggaeton superstar from Colombia, has always stood out — not just for his genre-bending sound, but also for his vibrant, fashion-forward jewelry style. He’s been spotted wearing some of the most colorful, custom luxury pieces in music today.

One of his most iconic looks came in 2021, when he appeared alongside fellow Colombian artist Maluma, both wearing rainbow-themed watches and matching iced-out grillz.

J Balvin’s Custom Rainbow Rolex

Balvin was seen wearing a Rolex Day-Date with a rainbow sapphire bezel, fully bustdown with aftermarket diamonds. Though not the original factory Rainbow Daytona, it was customized to reflect his personal style:

• Rainbow bezel made of colored sapphires

• Fully iced out case and bracelet

• Custom dial with baguette markers

• Market value: estimated $120,000–$180,000 (aftermarket build)

Matching Grillz Collaboration

J Balvin and Maluma also commissioned custom grillz from celebrity jeweler Brilliant Grillz, made with:

• Multi-colored VVS stones

• 14k yellow gold base

• Unique rainbow tooth pattern (one of the first in Latin music)

Balvin’s signature rainbow vibe has become part of his brand — not just through fashion, but through jewelry storytelling.

Cultural Impact in Jewelry

J Balvin’s looks helped push Latin music into luxury streetwear spaces — and made bold, playful fine jewelry more mainstream in the Diamond District.

Jewelry stores in NYC now report high demand for:

• Rainbow gem-set bezels and dials

• Custom Latin-themed grillz

• Bustdown Rolex builds with colorful stones