Jay-Z’s Diamond-Set Hublot Big Bang Is One of the Most Iconic Custom Watches in Hip-Hop

Jay-Z is no stranger to high-end timepieces. From vintage Daytonas to Richard Mille RM056s, his collection includes some of the rarest watches on Earth. But one of his most iconic pieces? A custom Hublot Big Bang, fully set in baguette diamonds, worn courtside and featured in countless press shots.

The watch first drew attention during the 2010s when Jay-Z partnered with Hublot — and since then, it’s been spotted at NBA games, Roc Nation events, and in collector deep-dives.

Watch Breakdown: Luxury Meets Hip-Hop

Jay-Z’s version of the Hublot Big Bang includes:

• 44mm white gold case

• Entire bezel and case set with baguette-cut VS+ diamonds

• Skeletonized dial showing Hublot’s chronograph complication

• Diamond-set pushers and crown

• Custom caseback engraving (believed to reference Roc Nation)

Hublot confirmed that this piece was one-of-one, made specifically for Jay, and estimated to be worth over $1 million.

Why This Watch Matters

This wasn’t just another celebrity flex. Jay-Z’s Hublot represents a turning point in luxury watch culture — where brands began to collaborate directly with musicians, and street culture started defining Swiss watch trends.

Today, iced-out Big Bangs remain a status symbol among hip-hop elites, from Future to Lil Baby. But Jay’s original still reigns supreme.

Diamond District Watch Culture

While you may not land the exact same watch, many jewelers in NYC’s Diamond District now offer custom Hublot designs, including VS diamond bezels, skeleton-style dials, and even aftermarket complications.

Whether you’re building from a pre-owned Big Bang or customizing a similar chronograph, the District has become the epicenter for bespoke, rapper-style luxury timepieces.