Joey Bada$$ Gifted His Sister a Custom Diamond Nameplate Necklace — Here’s the Story

Joey Bada$$, the Flatbush-born rapper known for his lyrical depth and role on “Power Book III,” isn’t flashy — but when it comes to family, he goes all in. Last summer, he posted a video surprising his younger sister with a custom iced-out nameplate necklace, crafted by a private NYC jeweler in the Diamond District.

“She held it down for me since day one,” he wrote in the caption. “It was only right.”

The Design: Classic with a Brooklyn Twist

The necklace featured:

• White gold base

• Fully iced-out cursive lettering with SI1-VS clarity diamonds

• A micro pavé border around the letters

• 18-inch tennis chain with hidden clasp

• Back engraved with: “Forever Your Brother”

The piece was handcrafted at a Booth on 47th Street, with input from Joey on font style and stone selection.

Family Over Fame

The moment wasn’t about clout. The gift was private until his sister posted a thank-you video, which quickly racked up views for its emotional sincerity. No filters, no branding — just a Brooklyn rapper showing love in a meaningful way.

Why Diamond Nameplates Are Back

Custom nameplate necklaces have surged in popularity again — this time upgraded with VS diamonds, white or rose gold settings, and engraved backs. What used to be streetwear now lives comfortably in the luxury category, worn by everyone from Cardi B to Zendaya to everyday New Yorkers.

The Diamond District remains the go-to for pieces that feel personal but polished — especially when they’re custom-built for family.