Odell Beckham Jr.’s $1.8 Million Richard Mille and Diamond Cleats Redefined Game Day Jewelry

Odell Beckham Jr., one of the NFL’s most electrifying wide receivers, is as well-known for his style as he is for his athleticism. Over the years, OBJ has pushed the boundaries of what athletes wear on and off the field — and nowhere was this more apparent than his game-day jewelry moments.

In 2019, Beckham shook the sports world when he played an NFL game while wearing a Richard Mille RM 11-03 McLaren Flyback Chronograph — a watch retailing at over $190,000, with resell prices soaring past $1.8 million.

But that was just the beginning.

🕰️ The $1.8 Million Richard Mille: Real and Worn In-Game

• Model: Richard Mille RM 11-03 Automatic Flyback Chronograph McLaren

• Materials: Carbon TPT case, titanium pushers, orange accents

• Movement: Automatic RMAC3 caliber with 55-hour power reserve

• Price: Originally $190K retail, now $1.5M–$1.8M on secondary market

• Notable: OBJ wore this watch during a Cleveland Browns game, sparking media controversy and NFL warnings

This moment sparked debate across sports and fashion media — was this the beginning of high fashion entering pro sports on the field?

🥾 Diamond Cleats Worth Over $200,000

Shortly after the watch incident, OBJ appeared in custom diamond-encrusted Nike cleats, made in partnership with The Shoe Surgeon and Jason of Beverly Hills:

• Fully functional game-ready cleats

• Covered in VS diamonds

• Crafted from custom white python leather

• Estimated cost: $200,000+

• Designed to reflect his brand and game day flair

He debuted them during pre-game warmups and major NFL appearances — not for showrooms, but for real movement.

💬 Odell’s Statement on Luxury:

“I work hard for everything I’ve got. Why wouldn’t I wear what I love — even on the field?”
– OBJ, when asked about the Richard Mille controversy

💎 Impact on Sports Jewelry Culture

OBJ wasn’t just showing off — he was redefining what athlete fashion could be:

• Athletes now routinely wear high-end watches to press conferences

• Custom grillz, earrings, and bustdown watches have become locker room staples

• Jewelry brands and sports agents now partner for in-game and post-game styling

In NYC’s Diamond District, jewelers report surges in requests for:

• Sportswear-inspired bustdown watches

• Richard Mille lookalikes with colored accents

• Custom cleats, pendants, and bracelets for athlete clients