Zendaya’s Bulgari Serpenti Necklace Stole the Spotlight at the Venice Film Festival

When Zendaya arrived at the 2021 Venice Film Festival for the premiere of Dune, she instantly topped every best-dressed list. Her sculpted Balmain gown drew praise, but it was her Bulgari Serpenti necklace that anchored the entire look — a coiled, snake-like high jewelry piece crafted from diamonds and white gold.

As a global ambassador for Bulgari, Zendaya has worn many iconic pieces from the brand — but this was one of the most talked-about.

The Necklace: Bulgari Serpenti High Jewelry

The Serpenti line is Bulgari’s most iconic, inspired by ancient Roman mythology and the symbol of the snake — transformation, power, and rebirth.

Zendaya’s necklace included:

• 18k white gold body

• Over 90 carats of pavé diamonds

• Snake head and tail with marquise-cut diamond eyes

• Flexible coil structure that wraps naturally around the neck

• Estimated value: $300,000–$500,000

It was styled to perfectly complement her metallic dress and sleek hairstyle, making the necklace appear almost sculptural.

Why This Look Went Viral

Zendaya’s appearance was covered by every major outlet — Vogue, Harper’s Bazaar, GQ, Elle, W Magazine — not just for the fashion, but because she continues to redefine red carpet jewelry styling.

The Serpenti necklace wasn’t just accessory — it was centerpiece, blending ancient symbolism with modern red carpet culture.

Diamond District Impact

Zendaya’s look inspired jewelers in NYC’s Diamond District to create:

• Custom snake-inspired necklaces and bangles

• Lab-grown alternatives to Bulgari’s diamond coils

• High-jewelry-style statement collars in white and yellow gold

• Matching Serpenti-style earrings and rings

Clients now ask for “Zendaya-style serpent pieces” — proving that red carpet moments can directly shape consumer demand.